Getting the right mix of strategy, resources and funding for your business to be a success is a delicate balancing act. One that not only depends on your industry but also on the state of your current business in relation to your goals and what you deem as ‘success’. The many entrepreneurs that have come before you who have been successful in growing their companies into million pound businesses can offer some insight into what tools fueled their growth and could fuel yours.

Here are 7 Tools that million dollar businesses have used that could fuel your small companies growth now.

1. Shopify

   Established in Canada in 2004, Shopify is one of the best tools for online businesses who sell products. The e-commerce giant is by far the easiest way to open an online store. Used by companies all around the world including Tesla; Shopify helps companies manage their online retail store operations with a user-friendly interface. The platform simplifies and streamlines the processes involved which means even small companies will find it virtually hassle-free to get up and running.

   The software is affordable within even the smallest of business budgets, with prices starting at $29 a month for the basic plan.

2. Huddle

   At its core Huddle is project management software, helping businesses to collaborate regardless of where they are. The software is dedicated to assisting companies to share, store and edit content across a secure cloud platform. The security of their software is trusted by the likes of NASA, the UK Government and Epson; to name a few.

3. DarkTrace

   DarkTrace uses artificial intelligence to detect potential threats to a company before it happens; Which is crucial in cybersecurity. They help to eliminate previously undetected risks so they can be seen as leaders in the Enterprise Immune System Technology industry. They’re trusted by the likes of Virgin, BT and HSBC.

4. Paythru

   Paythru are devoted to making smartphones the payment method of choice, one device at a time. The platform makes use of cloud-based technology to provide a mutually beneficial solution for merchants and their customers, on mobile devices.

    

   They help to turn your mobile phone into your wallet, so your credit cards, vouchers, bank transfers and more can all be processed through the one device. Groupon can be counted amongst the companies who use this smart technology boost their business.

5. Smartzer

   Smartzer is a London based sales video technology company; they help businesses better understand how customers interact with their content.  Viewers can interact with video, clicking links to purchase or to provide more information. Smartzer goes even further, capturing detailed analytics for businesses to improve the quality of their product and future visuals. Marks & Spencer and Range Rover are amongst the firms who use Smartzer technology to power their video content.

6. Cyfe

   Cyfe is a business-intelligence platform that allows you to create custom dashboards. The tracking platform will enable businesses to monitor social media, marketing activities, sales, infrastructure and much more. By gathering data from your business records as well as Google, Salesforce and a variety of other sources, Cyfe can provide a holistic view of relevant data. The dashboard presents information in an easy to view and download format so even a novice can gain insight from the data provided.

   Cyfe software, starting from $19 a month, is highly affordable for small businesses and helps to level the playing field with regards to business intelligence. Cyfe is used by the likes of Vodafone, Whole Foods and AT&T, so you’ll be in good company.

7. Buildfire

   Buildfire facilitates the production of custom mobile apps for businesses. There was a time when app development was left for only larger businesses, the costs of building them served as a high enough barrier to small businesses. Buildfire allows its users to create mobile apps without the need for a developer. It helps with driving web traffic, sending push notifications and product purchasing directly from the app.

   Starting from a free package will allow small businesses to reap the benefits of having an app without the development costs. Used by the likes of Saddleback and Ohio State University.

These tools aren’t a fast track to success, but learning from the successes and means of success that much larger businesses have used to grow, thrive and improve, can help your small business get to the next level.

As always, Happy Small Business Marketing!

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