121 Free Marketing Tools For Every Small Business in 2021
Digital marketing has opened the doors to smaller businesses and entrepreneurs on a budget to maximise the reach of their business without the exorbitant budgets of traditional marketing. Cost-effective as digital marketing is, most growing businesses are still operating on restricted marketing budgets, so being able to fill your marketing toolbox with effective free tools, is a great way of getting your budget to stretch further.
We’ve compiled 121 of the best Free marketing related tools that cover the spectrum from paid advertising to SEO to lead generation; you name it and we’ve probably got a tool for it listed.
The following is a list of marketing tools that can help you get the most ROI out of a shoe-string budget; we hope this helps!
Graphic Design company. This one’s particularly helpful if you need your Logo designed or a simple design element. Placing your brief on 99 Designs allows several designers to send you pitches in the form of the designs they’ve created for you. You get to choose the best one.
This is particularly handy for small businesses. If you don’t have the budget or time to go through numerous expensive iterations with design companies. This is a quick, cheap and cheerful way to get your graphic design needs met within your budget.
Similar to Supermetrics, this tool allows you to pull data from most advertising platforms you may be using, including Google Analytics, Google Ads, Facebook Ads, Apple Ads and many more. You can easily import your data from various sources and automate reports visualization taking some of the guesswork and heavy lifting out of combined marketing reporting and dashboard build-outs.
After the deadline allows you to spend less time spell checking and editing your copy. It’s a language checker that reviews the grammar, spelling and style of the written text. After the Deadline comes in a variety of helpful forms, like plugins and add-ons for your web browser, and if your website uses WordPress, then you can download the handy WordPress plugin to get integrated support while you upload your copy.
Aside from their amazing team ethos and refreshing transparency, Amcharts easily adds charting capabilities to your websites and applications. Compatible with all modern and most legacy browsers, including Internet Explorer 7
Answer the public is sleek and easy to use query data visualisation tool. It retrieves keywords, mapping suggestions and predictions related. Interestingly the focus is on keyword links and more semantic data where other keyword tools focus purely on volume metrics. Answer the public is a great way of identifying keyword groupings and related content in order to create an in-depth piece that will rank well for semantic searches.
Animoto is a video creation service that allows you to create simple video slideshows at a low cost. It’s super simple to create professional-quality pieces of content rapidly for digital distribution.
Befunky is a simple photo editor and graphic design tool. It allows you to improve the quality of your photos. The best part is, there’s a free option that will cover the majority of your day-to-day uses
Another Videomaker that packs a punch. You’re able to create everything from video explainers to video ads with this simple tool. There is, of course, a free version, but the full paid version is also inexpensive.
The Hubspot blog topic generator is a simple online tool, it generates blog title ideas based on keywords you enter. The titles can get repetitive if used excessively, however, if you need a few ideas to get you off the ground it’s a good way to build engaging blog titles.
Boomerang for Gmail is an easy to use tool that allows you to schedule an email in advance and decide when they are sent out. You’re also able to set reminders for follow up emails and can therefore quickly build structured email campaigns without needing to navigate a steep learning curve. Boomerang is available as a web browser extension and a Gmail application. There is, of course, a free version, however as that limits users to 10 emails a month, you’ll most likely need a paid plan (which is pretty inexpensive anyway).
Browseo allows you to see web pages the way search engines do. Removing distracting style elements, allows you to see the most important parts of a page that are relevant to SEO. The web app is particularly good for auditing the on-page SEO of your sites web pages in great detail. Even better, Browseo is Free to use!
If you haven’t heard of buffer, what rock are you living under? The social media management platform is used by both Marketers and Businesses alike. You can use this tool to schedule your social media posts in advance, and with a variety of additional extensions you can add on, the tool can quickly become much more than a scheduling tool.
Buzzsumo is a powerful online tool that allows any you to retrieve data on pieces of content that have been created in the past. The web tool makes it easy to see which pieces of content and authors have been popular in the past based on the number of shares and likes their content receive across social media channels. Buzzsumo provides a means to discover what type of content you should be creating and the most influential authors in your field.
Campaign Monitor is an email marketing automation and management tool. It allows you to create visually engaging email templates to send out to your mailing lists. The UX is easy to use, with drag and drop features that require no technical expertise. Campaign monitor gathers data on your email campaigns as feedback that will allow you to improve your future campaigns.
The pricing starts from a free package, and costs increase from there as your activity levels do.
Canva is a free graphic design tool that can be used purely on the web. The website requires minimal setup and it takes little to no time to get the knack of using it. In addition to the drag and drop features, there are hundreds of templates and pre-made design attributes that can be used to help even those without an eye for design. Canva is a mostly free tool for basic image and graphic creation.
Chattypeople is a chatbot building platform that helps to build chatbots for Facebook and slack bot. Chatbots are computer programs that simulate real conversations with human users over the internet. Crucially with Chattypeople, no coding is needed. And what’s better than this? You’re able to request Chattypeople creates one for you.
Checkli is a free checklist creation maker. Not only does Checkli allow you to publish or collaborate with team members; it also allows for automation in driving traffic to your website and embedding email capture.
Clearbit is a business intelligence API that helps companies in discovering more about their customers. The more data and insights you have about your customers, the easier it is to target and cater to that audience.
Clicky is a web analytics tool that enables you to analyse and gather data about your website’s traffic, combining historical and current data. The data provided is highly detailed, down to individual user visits. Clicky is free up to 3,000 daily page views and then slowly increases at a steady rate.
Commun.it is a social media community management tool. Allowing you to share across Twitter, Instagram and Facebook, commun.it helps in saving the time it takes to manage a growing community on each of these channels. Commun.it essentially allows you to track all major interactions on any of these social media channels.
Aptly named, Content idea generator is a free online tool for brainstorming blog, press release, social media and other content. You simply provide some detail on your business and the services related to it, and the generator produces hundreds of content ideas.
Content Strategy Discovery Tool
Built Visible’s content strategy discovery tool is an online tool that inspires content marketing proliferation strategies. The web app not only provides data on related historical and current content that relates to your keyword; it also provides tips on creating your own and improving on what already exists in the hopes of achieving even better results. The key here is how you make use of this tool to get the best results possible.
Copyscape is an online tool that enables the comparison of a new piece of content against content available online. It allows you to see if your content is original which is particularly important if you’re not writing your content yourself and are paying writers to do so. Having content on your site that appears to plagiarise other content online negatively affects your website’s reputation and ultimately search ranking. Copyscape also allows you to identify websites that have plagiarised your content.
The Headline Analyzer helps you to create attention-grabbing blog and article titles in order to maximise and grow your audience.
CloudApp is an image and video sharing platform that instantly captures and embeds videos, GIFs, Images and more; instantly share what you create in complementary tools such as WordPress, Drift and Medium.
Countly is an analytics platform for tracking customer journeys on the web and on mobile devices. It helps to build a deeper understanding, building on data intelligence to be used as a foundation for any decisions made or insights gathered.
Crello is a free graphic design tool that allows you to create images. These images can be used for social media, Print and websites. Crello provides 30 formats or templates and thousands of free to use templates to create your designs on. The added benefit of using Crello is the animation function which sets it apart from regular graphic design tools.
Crowdfire is a content scheduling and social media management tool. The tool enables you to optimize, schedule and reschedule your content across social media channels. Crowdfire can also be viewed at as a social media growth tool, with a number of the features, such as the copy followers feature, helping you to grow your following, engagement and interactions across channels.
CrowdRiff is an AI-powered visual content marketing tool that enables you to identify top-performing visuals content across channels. This is a particularly good tool for businesses in the travel industry.
Cyfe is a business intelligence tool that is completely cloud-based. It allows the creation of dashboards that identify and monitor business performance based on the data you’ve added.
Down for Everyone is a great and simple web tool. It allows you to enter the name of a website, and view if it’s down for everyone or just for you. It’s that simple. You’ll often find errors with your website as you’ll be on it the most. A quick check with this tool can help to settle your worries or confirm an issue.
Drift is the next generation lead filtering and conversion enhancing tool that can change the game for any business. All you have to do is configure it and teach it a few simple things. Once done, Drift will automatically find the team or person who the client should be talking to and even let the client fix a meeting with the concerned person.
Drip is one of the most intelligent eCommerce customer retention automation tools that can help your business grow by several folds by personalizing the workflows for every single website visitor. It can remind the customers of their abandoned carts, help you understand the behaviour of the customers and even retarget customer with their favourite products on Facebook automatically.
A robust solution to client billing, Due has a lot of features and a flat charge per transaction system which makes it an easy and a no-brainer solution for enterprise and freelancer of any size and kind. It provides an easy to use interface which makes using the platform simply a treat. Plus, with all the payment options including but not limited to credit cards, it is definitely a recommended solution.
Make use of thousands of already made, enterprise standard templates for infographics resumes, reports, timelines and other such elements for your own personal projects ‘easily.’ The platform provides a highly user-friendly drag and drop system to create fun and friendly informative graphics. With an option to upgrade to a premium version, Easelly is definitely a tool for every designer.
Lately, WordPress has been a part of several big projects. In fact, if you look at all the creative and innovative ways that this CRM is being modified by business around the world, you will be nothing short of impressed. Edit Flow is yet another WordPress innovation aimed at making your workflow and team collaboration more than easy and less than a headache. Edit Flow comes with features like custom status, personal calendars, budgeting and commenting system which work together to bring your team closer, work-wise.
A tool that every blogger, internet marketer and any kind of writer should have access to. Editsaurus gives you the power to analyze and improve your selection of words. It highlights the words that can be omitted or replaced by better words to make your piece of content more impactful.
All of us have been in a situation where a great idea crosses our mind but since we do not have a pen and paper to scribble it, we lose it. Evernote is one app that is working hard to solve this problem. Evernote takes pride in helping people write down anything on any device and then retrieve it as per their need on any device of their choice. Evernote is present everywhere and this is why it is loved by marketers around the world.
GIF has changed the way people consume written content. Thanks to viral articles, GIF images are in high demand. However, if you have worked with GIFs, you know all the troubles that they carry with them. They are heavy, bulky, slow. This is where tools like Ezgif come into action. Ezgif is a simple but powerful animated GIF editor that can help you to modify any GIF as per your requirement.
This is Facebook’s way of giving an opportunity to the brand to learn about their audience. This helps brands to understand their audience and what kind of people strongly support their brand on Social Media. Another way to look at the Facebook Audience Insights is that this little yet powerful tool is a window to all the things that you have been wanting to know about your audience.
Facebook page barometer is a quick way to get insight into how well your page is doing in terms of engagements, reach and other key metrics. You’re able to benchmark performance against your own past performance as well as competitors pages.
You can also use this for Twitter, In the same exact manner you’re able to view your Twitter performance against past performance and competitors.
Page Insights is an important part of running a business entity on Facebook. It provides you with a window to check out the performance of your page and how your audience reacts to different types of content that are posted on the page. These insights can also help you decide your content and social media strategy in the long run.
Fanpage Karma is your all in one tool to manage and grow your presence on Facebook. It helps you analyze your page, check out the competition, manage conversations with the clients, understand the behavior of the visitors and plan and publish posts on the go. Plus, the team collaboration feature provided by it make it the best FB marketing and collab tool ever.
Collect all the news from around the internet related to your business at a single place where you can read it at your own pleasure. Feedly is not limited to a few handful big websites, it is a collection of several sites and more are added with every passing day.
Followerwonk allows you to search and connect with Twitter users in your niche and explore collaboration opportunities by uncovering the potential influencers for your brand. The tool skims through the User Bio, go through the followers, locations, media and finally help you understand Twitter analytics in a better way.
Unfortunately not every CMS allows you to create and send emails right from within your system. In fact, the ones that do allow, do not allow 100% customization and impressive templates. This is where FreshMail comes in. It allows you to move beyond the basic. It allows you to build campaigns, automatic responders, API based emails and perform A/B tests on your email marketing efforts.
Gifmaker is one simple app that lets you combine and create fun animated images and videos combined with music and magic in a few easy steps. What makes the process even better is that you do not need to create an account to start creating the images.
Bloggers, marketers, social media enthusiasts, designers, website creators, everyone who is working on the internet loves Giphy for its simple interface and database of free animated images on the internet. This simple website is like Google for Animated images. You can search for Anything you want and Giphy would have it. Plus, it provides free tools to create and edit your own Gif files.
Google Alerts is a free service made available to its users from around the world who wanted to keep an eye on certain searches and keywords appearing in the content on the internet. Although the system is still very buggy and defective in many cases, it is being used by marketers to monitor the news, blogs and research papers.
Google Analytics is the easiest way to track your visitors and other traffic stats on any website. It tracks every little detail imaginable and with its capability to connect with other Google products, the webmasters have a way to measure the performance and sales side by side.
One of the most popular and easiest way to spot the keywords, Google Keyword Planner is the ultimate tool to find terms that people are using to make their life easier on Google. The Keyword Planner is a part of the Google Adwords Tool and provides great insights into how humans use a search engine.
Website loading speed is important than ever. It not only decides your ranking in the search engine, it also decides how the user treats your website. As per several survey and studies, a user does not give more than 2 seconds to a website to load. PageSpeed Insights by Google lets you see the factors which slow down your website and get suggestions on solving the issues related to slow page loading.
Google search results are fine and fun but if you are looking for verified, thoroughly researched and the latest content on a certain topic, Google Scholars is the place to search. This website by Google lists all the articles, data and content published in the scholarly literature niche.
Google Trends is your answer if you are looking for a solution to see what the people around you are searching in Google. This simple tool by Google allows marketers to see the trends in searches and things that are trending right now and their history in the form of simple graphs.
If you are looking for a quick way to track traffic or conversions for a simple link or a campaign, then this tool is what you need. The extensive documentation helps in understanding the tool and setting it up. Google UTM builder enables you to tag URLs with variables and custom campaigns. You can either use a URL generator or create it on your own.
GoSquared Live Chat and Team Inbox helps you to capture more leads and win customers by providing answers personally and instantly. It’s a great way to increase your onsite conversion rate and reduce your bounce rate. This is not only helpful for your business but also SEO.
It is a free writing app and grammar checker designed to make messages, emails, documents and posts clear, mistake-free and effective. It checks your grammar, typos, punctuations etc. It is a powerful tool for content writers.
It is a powerful marketing tool to increase brand awareness and augments SEO efforts. Through HARO, you will get connected with journalists and bloggers around the world. It is a resource for connecting reporters who need sources for stories with people who are knowledgeable about the matter.
It is a new approach to user analytics. Heap is the solution that picks up where google analytics leaves off, it suits businesses that require more advanced analytics. Using Heap only requires putting one piece of code on your website.
‘Hello Bar’ is perfect for lead generation. It is a website service that helps you design messages for your visitors. It has features and tools that provide the right timing of messages you would like your visitors to see.
This app makes your writing bold and clear, it’s an established alternative to Grammarly. The yellow sentences depict the lengthy, complex sentences and common errors, so you can shorten and split them. Also notice, if you see a red highlight your sentence is so complicated that readers will get lost trying to understand it. This level of detail means it’s perfect for copywriting, not only correcting your spelling mistakes and grammar, but also the readability of your copy.
It is a suite of analytic tools that will help you gather qualitative data. It includes heatmaps, surveys, polls and more. Hotjar automatically categorizes heatmaps into desktop, tablet and mobile users. It records the entire visits. You can track your sales funnels and spot those leaky points.
A very handy tool for social media management platform, allowing you to create dashboards aimed at monitoring your social media accounts, mentions and even that of particular hashtags. This tool allows you to streamline your social media posting and engagement so you can manage multiple accounts in one place.
HubSpot is a developer and marketer of software products for inbound marketing and sales. It arms your sales team with the tools and information needed for today’s modern-day sales process. It gives you the ability to create contacts, deal records and company etc. Most importantly it allows you to connect your sales pipeline with your marketing one; making it easier to work out the impact of your marketing activities and campaigns.
Yes, HubSpot again! This free marketing tools help you turn visitors into buyers. With these free marketing tools, it not just easy, it’s automated. Email marketing, live chat, forms, ads, reports, and more can all be synced up with the free CRM to provide a full suite of free marketing tools for growing your business.
‘If This Then That’ is a service that allows a user to program a response to events. The purpose is to connect disparate services and systems allowing you to create custom ecosystems in a similar way to Zapier.
A meme creator which also allows other range of activities like image uploading, generation of gif and pie chart making site that enables you to create and share a meme on a wide of social networks. It is a simple and fast website for creating and sharing images. These image generators are designed to provide customization and they work insanely fast.
It is a feature that allows you to see how your emails will appear, by providing screenshots, from different email clients before sending to your entire list. You can also check out various spam filters to see whether they are correct or incorrect.
It is an easy to use chart maker and infographic. You can create and share beautiful infographics, online reports and interactive maps. It is basically a web-based data visualization and infographics platforms.
Keywordtool.io is one of the best alternatives to google keyword planner and various other research tools. It is a tool that allows you to find the accurate keywords to target for search ads, display ads, video apps etc.
A helpful tool for email marketing and lead generation campaigns. Kickbox is a handy way to ensure your emails reach your customers by allowing you to verify your email list with real-time integration through an API.
Another handy social media management tool. Similar to Hootsuite and buffer this tool allows you to manage multiple social media accounts in one place. In particular, they have streamlined posting on multiple platforms, with a helpful feature that allows you to schedule one post for multiple accounts and then edit copy for each where necessary.
It is a great marketing platform for small businesses and is the world’s largest marketing platform as well. It provides a platform for marketing automation and email marketing service. It is a single platform for marketing and managing email databases.
It is one the most efficient link intelligence tools available to website owners. It is free but might require registration and will limit the number of searches you can run a day on the free plan. It provides a quick review of your website data and clear metrics to benchmark your performance. You can use Majestic SEO on your own link data and your competitors.
Mazwai provides free video content allowing you to choose video clips of your choice, and importantly you can use them for commercial purposes.
It is a tool to create awareness about your business. It is completely different from promoting your blogs on social networking sites. Through medium’s internal features, you can get your content in the feed of your target audience utilising this already primed audience.
It lets you caption memes or upload your own images to make custom memes. This can be useful for social media management and trying to reformat your business content in a fun and engaging way.
A brand insights tool that allows you to track and scour the web and social media for mentions of your brand name. You’re able to get a good overview of where your audience is and who is speaking about your brand.
Meta-chart enables you to create custom pie, bar and line charts. You can download the charts or share them directly. It provides for efficient data handling.
Mixpanel provides insights into all your user-centric data which helps you analyse and make smarter decisions. You can act faster based on how customers use your products or website. It tracks user interactions with web and mobile applications and provides tools for targeted communication.
Not only does Moz allow you to monitor SEO relevant metrics, the keyword explorer also allows you to exports list and data into metric-rich CSVs for easy tracking and reporting. It is a tool that saves time and takes repetitive and inaccurate data out of keyword research.
When it comes to SEO; understanding how web spiders e.g. Google view your website and rate your performance is a cornerstone. This onpage optimizer tool analyses existing on-page SEO and will let you see your website’s data as a spider sees it allowing for better web page optimisation.
Another tool from Moz. Marketers all over the world use this mozscape index-powered workhorse. This one is handy for link building, researching backlinks, rank impacting links and to discover potentially damaging links. OSE allows one to focus on strategies and insights that can improve your websites SEO performance.
One of the greatest optimization platforms, Optimizely allows marketers to link quickly, validate personalized experiences and messaging. It provides you with tools that will help you make data-driven decisions by allowing you to discover how users are interacting with your website without the need for a developer.
Owler lets you access exclusive company data through a community-generated platform. It allows you to follow companies getting all of the latest news and updates. It’s a great way to monitor the industry or follow competitor activity.
It is an image creation tool and a social media management platform. This app will enable you to create engaging social media quote images. Pablo enables and helps you to create simple and quick micro-content and images.
Picmonkey allows you to create different content and graphics, photos, social media graphics and also Facebook or Instagram covers. It is an easy yet powerful photo editing and graphic design tool.
Piktochart is a quick and easy way for marketers to create excellent visuals on a budget. Everything from infographics to presentations and posters. It is the number one choice of professional marketers around the world and its simplicity means anyone can use it.
Plot.ly is a web-based data visualization tool. It provides with multiple examples and tools to make beautiful dashboards and reports. You can use it efficiently even if you are not trained in design. It further creates tools for editing, composing and data sharing over the web.
With the help of post creator, you can create branded social media posts with ease, using any device, to multiple social networks all at once. It enables you to upload multiple images, insert messages, and add logos to make creative and customized brand content. Even if you are not a design pro, you can still work on it efficiently and with ease.
It is one of the most user-friendly, intuitive animation software. You can create professional-looking engaging content and animated videos. Powtoon allows you to make videos in minutes with different style, graphics and backgrounds without the need of a professional designer, very handy for small businesses with limited budgets.
This is a great way to add a level of professionalism to your internal and external presentations. This presentation software that uses zoom motion and spatial relationships to combine ideas and thoughts together, bring them to life. It provides multiple tools and techniques to help you make a lasting impact which is particularly useful for creating explanation videos with a more personalised feel. The visuals you create.
This tool helps you create eye-catching visual and curated content with creative copywriting to drive engagement on your pages. You can post, monitor and get metrics all in one place.
PutsMail is a tool that lets you test your HTML emails before sending them. Paste in HTML and send an email beta in a very easy and convenient way without worrying about sending out mailers and finding out later there were mistakes included. It helps you test in real-time your email for campaigns, newsletters and others before you actually send them.
Quick sprout helps you grow traffic to your site, improve your website metrics and increase your conversion rates on-site. They share weekly tips and tricks on how to develop your website fast enough to see a quick rise in traffic in a user-friendly, low-jargon way.
Render Forest is a cloud-based video maker platform that helps you create videos. It’s a quick and effortless process without the need for any specific expertise. You can create videos within minutes, ranging from slideshows, infographics, and commercials.
Content curation, marketing automation and content intelligence. This tool helps you save time by streamlining all of this allowing you to create effective content in no time.
It is basically used for extracting data from different websites. This software is used to copy content from a website and copies valuable content from legitimate websites.
A must-have when it comes to SEO. It is an innovative website crawler that enables you to crawl website’s using their URLs and fetch key onsite elements to analyses onsite SEO. This is particularly useful if you’re rebranding or switching websites in order to get a good look at all of the content web spiders are currently picking up and ensuring you’re redirecting and managing them appropriately when switching over.
This is great for both organic and paid research and marketing. It is a tool that finds profitable keywords by allowing you to view similar websites and keywords. It is used by many old and new marketers to optimize websites using this tool to discover which keywords are of particular value to your business and need content or ads targeted at them.
The shared count keeps a track of the number of times a given URL has been shared on major social networks. A great way to view how much your content is being shared where you may not necessarily have had visibility. It not only tracks the social sharing statistics of any page you desire but also allows you to build your own tools which is a bonus for those advanced users.
This market intelligence tool provides users with granular insights about a chosen website. You’re able to view digital behaviour across targeted websites which is useful for competitor research and general web research.
Duplicate content and broken links can affect your sites quality and search engine rankings. This free tool lets you quickly and easily analyse your website highlighting duplicate content on your site and flagging broken links so you can fix them.
Skitch is an application that enables to capture screenshots and make the information as easy to relay virtually as it is in real life. Particularly useful in explaining complex messages in a simple less formal way. You can put forward your point with fewer words using annotation, shapes and sketches.
Slide dog presents your files professionally and seamlessly to the audience in meetings, events, sales, conferences, lectures etc. it enables you to switch between several presentation files. You can download the software and take your presentations to the next level and even download these to publish on your website.
Social mention is a real-time user content aggregator, combining it all into a single stream of information; they make use of social media search and content analysis to streamline the process of combining blogs, comments, bookmarks, events and even news all into one place for you. Particularly useful for content marketing.
Spyfu is focused on search marketing, both paid and organic. It allows you to view overlaps between you and competitors in the paid and organic keywords your targeting and/or ranking for. Allowing you to focus your efforts and develop targeted strategies around groups of keywords to improve on or target.
So good it’s often one of the first add-ons highlighted to you on WordPress. It helps in increasing email lists from your website visitors and growing subscribers. Sumo tools are easy to install and can work on any website effortlessly allowing you to capture the email addresses of website site visitors without the need for a developer to change the timing, positioning and messaging of email capture forms.
Survey Monkey is the leading online survey development tool, making use of cloud-based technology. It helps in the development of a free online survey sto capture the voices and opinions of the people who matter to you the most.
Tweetdeck users can reply, tweet, send messages and manage multiple accounts, view multiple timelines all in one easy interface. It includes a host of advanced features to help get the most of Twitter and treat it as the true customer and lead capture channel it is.
A great tool for keyword research allowing you to find 100s of new long-tail keywords in a few minutes. It aggregates data from google suggestions which provides keyword which is similar to your searches on google allowing you to find other potentially valuable keywords your customers are searching for.
An all in one tool for digital marketing that provides best in class and actionable insights by helping you to measure and optimise your impact on the web. Uprank allows you to analyse your websites architecture, SEO, user experience, mobile responsiveness and social media so if something of a swiss-army-knife of tools.
Infographics are a great way to communicate key information in an engaging and shareable way; Venngage allows you to design and download stylish content for websites, ads, presentations, social media use and much more. There are a variety of templates available for a wide range of use cases.
A great tool for making visually compelling content and presentations. It is not just a visualization tool but also helps to present data in easily digestible ways without the need for expertise in design.
Another HubSpot tool, though not clearly available through their website. This website grader is a powerful marketing tool that grades your website and tracks the progress against key SEO metrics. The tool offers information on your websites mobile readiness and security and proves to be valuable for small to midsize businesses and marketers alike.
A very handy tool for eCommerce businesses that want to take their product images to the next level. Wirewax is a web-based, motion tracking taggable video tool which allows users to add clickable hotspots. The crux is to bring the web into videos so that as much interaction takes place within a video as possible. This is a fantastic way to improve your websites engagement and convert on-site traffic at an improved rate.
It is used to serve companies using videos on their websites for marketing. It is designed exclusively and is ideal for “on-site” videos, offering analytics and viewing metrics so you can assess the effectiveness of your brand videos in much the same way as your overall site metrics.
Not very familiar with HTML? There’s no need to worry, this tool helps you convert simple word documents into clean HTML files for your website. In various e-books and websites, the invalid or proprietary tags are stripped out and leaves behind clean HTML use. You’re able to create, preview and edit, all in one.
With WP forms, you can create any type of WordPress forms ranging from simple WordPress contact forms to more advanced payment forms, email subscription forms and more. Unlike other WordPress forms, it is 100% drag-and-drop, so you’re able to build out lead capture forms without any developer expertise.
Another WordPress plugin, Yoast helps to make your site as search-engine-friendly as possible by suggesting changes that can be made on-site and offering simple templates to be filled out which organises your websites meta-data in an easily readable way for web spiders.
Zapier is an extremely powerful online automation tool that connects your favourite apps, like Gmail, MailChimp, Slack, Hubspot, Worpress, and the list quite literally goes on. You can connect more than two apps to automate repetitive tasks and workflows without coding or relying on developers. You can seamlessly combine your marketing, sales and admin functions all together to limit the amount of admin required.
Can you think of any we’ve missed? Feel free to get in touch and let share some of your favourite free marketing tools.
